In 2010, our laser beam focus continues to be on educating active runners of all skill levels on the need to carry ID 100% of the time when on the road & trail. Why important? Stats from the CDC, National Center for Health Statistics, report that over 1,000,000 people a year in the US end up in the ER unidentifiable. To view the full stats, go to: www.shoewallet.com/iddata. This is why we include a FREE ID card with every Shoewallet™ that leaves our distribution center. Btw...Shoewallets also seamlessly carry cash, keys, credit cards, gym membership cards, Starbucks cards, the sensor for the Nike+iPod Sport kit securely fastened to your shoe. They're easy to remove to carry in a pocket or purse, too.
You can see the CNN Headline News "Fitness Safety" segment video below discussing this and featuring the Shoewallet solution, www.shoewallet.com.
We're looking for runners who want to hop on board with us to grow this safety message that impacts all of us. Our goal & mission is to drive that 1,000,000 number down to 0. Want to help? Shoot us a note direcly or on Twitter with your ideas on expanding the message & action of runners around the US & globe.