How would the 26.2 with Donna...The National Marathon to Finish Breast Cancer go about attracting more men to run the race? The race offers a relay, a half-marathon, and a marathon. It is a Boston qualifier and even had some Olympic Time Trials set this past race. All the proceeds raised from the race benefit breast cancer research at Mayo Clinic and a portion stays local to help women and men fighting the battle.
What would it take to attract more men to the run?
Where and when is the race being held.
Cape Coral Yacht club sprint 1:03
FGCU sprint 1:03
Columbus Marathon 3:50-2010
Gator Half Ironman 5:43-2009
Venice sprint 1:09/25th overall
Captiva sprint 1:04
1. Change the name - I’m not trying to offend but at first glance both the name and the web page implied a women’s event to me (like the ad for pink Oakleys). The race benefits a great cause, but if they want to attract more men, then they should look at the way the event is marketed. At a minimum, an express statement on the home page that the event is open to men and women, or even an FAQ entry about it would help.
Who is Donna? I was only able to find out by clicking a link advertising her book on the race home page.
As a man who is looking to enter a marathon in Florida the end of this year or early 2011, based solely on the name of the event, I was only slightly more interested in learning about this event than I was the Disney Princess race.
2. Change the date. It competes for participants with the Jacksonville Bank Marathon in late December.
2010 Space Coast Marathon 4:27:39
2011 Charleston Marathon 4:25:58
2011 Croom Fools Run 50k 6:16:51
2011 Marine Corps Marathon 4:24:48
2011 Jacksonville Bank Marathon 4:44:12 (4:45 Pace Leader)
2012 Florida Keys Ragnar Relay 28:20:47 (3rd place-Mixed Ultra)
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A lot of us that run the Donna also run the Jacksonville Bank Marathon. I will pass this information on. Thank you.
I agree with changing the name of the marathon.
I think it is possible to get guys to support it but marketing is the key. Even in the tough-guy world of the National Hockey League and American Hockey league they have been able to get teams and fans support giving and awareness for breast cancer -- without using the name breast cancer. If the fans of the NHL and AHL can support it then runners could do it. They usually call it Pink at the Rink or some variation of that.
Run for the Pink